Requirements for Creating Initial Outbound Messages
- Clear Opt-Out language is REQUIRED in your Initial Outbound (IOB) message. The IOB should include instructional language such as: "STOP2QUIT"
- Keep Initial Messages Short! Do not exceed 306 characters, which equates to two segments of text with most carriers. Use clear and simple language. Don't include repetitive phrasing.
A character counter will appear underneath the IOB message in the program admin to help you control the length of your IOB. The platform will not limit the content in an IOB message.
- Links are acceptable if associated with the website link submitted with the 10DLC registration of the approved Campaign.
- Use the contact's first name to greet them. "Hi Jane, this is Tom with..."
- Identify yourself and who you are texting for. "Hi Jane, this is Tom with John Brown for Governor."
You must include Opt-Out language in your Initial Outbound (IOB) message.
U.S. cell phone carriers prefer that you clearly give your message recipient the tools to opt out with your first message. To ensure your programs comply with the carriers’ policies and that your continued text message deliverability is not affected, you need to end all initial outbound messages with the following simple phrase: Reply STOP to unsubscribe.
- How to Monitor the Progress of a Program
- How to Open, Pause and Close a Program for New Text Requests
- Scripting Opt-Out Messages, Automatic Opt-Outs, and Best Practices
- Understanding and Managing “Message not Delivered” Notifications
- How to Build a Vote Tripling Campaign
- Troubleshooting: Script Loading Errors
- Using Links in Recommended Replies